Our Approach

The Operator Studio Model

We built True North to be something different — not a consultancy, not a fund, not a typical advisory firm. We are the world's first Operator Studio: a model purpose-built for speed, strategic depth, and hands-on execution.

What is an Operator Studio?

At its core, an Operator Studio is a hybrid model combining the rigor of management consulting, the accountability of internal operators, the risk appetite of venture funds, and the creativity of startup builders. We're designed to do more than just advise, invest or operate - we roll up our sleeves and drive holistic change at lightning speed.

We bring together senior operators across Product, Growth, and Operations to:

  • Partner deeply with leadership teams to accelerate critical initiatives
  • Serve as embedded operators, not just external advisors
  • Act as board-level strategic thought partners
  • Incubate and launch our own companies, applying our playbooks in-house

We're structured for agility and impact — with a flexible engagement model that adapts to your needs, from short-term interventions to long-term partnerships.

Why It Works

Execution-Oriented

We don't just deliver decks. We build plans, align teams, and drive outcomes. Our operators integrate with your team and make change real.

Strategic + Tactical

We toggle seamlessly between boardroom strategy and day-to-day ops. This full-stack approach makes us uniquely effective in moments of high-stakes transition.

Speed as a Competitive Advantage

Whether you need to restructure a team, overhaul GTM, or launch a new product, we move fast — often within days, not weeks.

AI-Native from Day One

Our internal tools and venture incubation work are built on the next wave of intelligent automation — and we bring that same edge to our client work.

How We Operate

We take a hands-on approach to transformation, working directly with your team to implement change rather than just providing recommendations. Our process is collaborative, transparent, and focused on delivering measurable results.

We begin with a comprehensive assessment of your current state, identifying opportunities for improvement across operations, growth, and product. From there, we develop a tailored action plan with clear milestones and KPIs.

Our team of experienced operators then works alongside your team to execute this plan, providing guidance, support, and hands-on assistance as needed. We believe in transferring knowledge and building internal capabilities, ensuring sustainable results long after our engagement.

We deliver results in 90 days, that accelerate
into step change over 24 months

Operations

Human centered change management and people development for technology adoption

Product

Expand addressable market and tighten product/market fit

Growth

Workflow automation across marketing, sales, and CX to increase velocity, value, and retention

When to Bring Us In

  • •You need interim leadership across Operations, Growth / GTM / RevOps, or Product
  • •Your team is remote and you are struggling to align their work
  • •You have the resources to be the market leader but are not achieving it yet
  • •You're preparing for a capital raise or conducting investor diligence
  • •You're standing up a new business, product line, or GTM motion
  • •You're heading into a strategic pivot, M&A event, or operational reset
  • •You need to move fast — but don't want to compromise on quality